All along the spectrum of medical and fitness business, it is very hard to be brilliant at business and clinical skills. I might even suggest it’s impossible.
So while perfection is impossible, it doesn’t mean you can’t try.
In the event that 20% of all gyms fail, in this horrible economic environment, Alwyn Cosgrove and others that have followed his methods have flourished.
I am completely confident that his principles in From Counting Reps to Counting Revenue will translate to the fitness models as well as ideas for medical professionals to retain their patients and become clients in post-rehab programs or full blown training environments.
This is part of the answer to keep your batteries recharged as a medical professional and extend into cash business.
For the fitness professional, owning a business that makes money without you constantly being “in the building” should also hold great appeal. Don’t be part of the 20% that fail when others like Alwyn expand.